
Partially
reprinted from the San Francisco Examiner - Sunday, March 3, 1996
Do Your Homework, Talk To Your Financial Advisor, Attorney, Banker
Before Making That Big Decision To Sell or Buy Real Estate. An
Experienced Broker/ Agent will It's wise to follow others' good
examples and to learn by others' mistakes. So that your move will
be a sane and sound one, here's a list of 10 mistakes to avoid.
1. Buying a replacement home before
selling the old one.
The temptation may be great to buy a replacement home first. That
way you'll know where you are going and how much you'll be paying.
And you won't have to worry about being left out in the cold with
nowhere to go if your home sells quickly. However, the financial
risks of buying first are great. It's far better to sell your
current home first and endure the inconvenience of moving to an
interim rental - which rarely happens - than it is to end up owning
and paying for two homes when you only want one.
2. Basing the list price of your
home on the price you would like to get rather than on market
value.
Market value determines the price of your home - not wishful thinking.
A buyer won't pay more for your home just because you think you
need more money in order to purchase your next home. Find out
the market value of your current home by having your real estate
agent prepare a comparative market analysis or by getting an appraisal
from a local appraisal firm. This will tell you the value of your
home based on comparable sales information. With this information,
you can determine an accurate list price for the current market.After
you know what your home is likely to sell for, ask your agent
to prepare a seller's net sheet. It will tell you approximately
how much cash you will receive from the sale. Then, visit a mortgage
broker or loan agent to get pre-qualified for a mortgage. They
will let you know what price range you can afford to buy a home
at.
3. Failing to get a "termite"
report (or other indicated reports) before listing a home for
sale.
Sellers are often required to pay for eliminating wood pest (also
known as "termite") infestation when they sell their
home. They may also be asked to correct other defects. Sellers
who know the condition of their home before they sell are in a
better position to negotiate a firm sale because they can disclose
existing reports on the property to buyers before they make an
offer.
4. Putting a home on the market
before it is spruced up.
Buyers and real estate agents remember what they see. Their first
impressions are lasting ones. If a property looks a mess when
it hits the market, that is how agents will remember it. Most
people lack the vision to imagine what the home will look like
when it's fixed up. It's usually better to delay marketing a home
until it's spruced up for sale. Most buyers utilize realtors'
services to purchase homes so, realtors are more excited about
showing and selling homes when they are in mint condition.
5.
Refusing to reduce a listing price that is too high for the market.
It's hard to be objective about the value of your home. This is
why it's important to get a professional opinion before setting
a list price. Over-priced listings often take a long time to sell.
Thus they can sell for less than they would have if they were
priced right to begin with. It's natural to want to get the most
money possible when you sell. Competitive pricing is the way to
achieve that result. If you find that your list price is too high
for the market, reduce your price sooner rather than later. The
longer it sits on the market unsold, the lower the ultimate selling
price is likely to be.
6. Refusing to counter a low offer.
Sellers want to sell high; buyers like to buy low. A low offer
from well-qualified buyers is better than no offer at all. A high
offer from unqualified buyers only leads to disappointment. The
price, buyers offer is not the most important part of their offer
- if they are willing to negotiate.
7. Insisting on being present when
the home is shown to prospective buyers.
One way to discourage buyers from buying your home is to be home
during showings. For buyers to decide to buy a home, they first
must discover, and discuss, all of its flaws. Buyers are reluctant
to say anything negative about a home in the sellers' presence.
It's best to leave your home when it's being shown to prospective
buyers.
8. Listing with a contingency to
find a replacement home.
This is like saying that your home might be for sale. Serious
buyers make offers on homes that are definitely for sale. Otherwise,
buyers could wait in vain for unrealistic sellers to find an acceptable
replacement home. Sellers often want a contingency to find a replacement
home so that they don't have to move twice. To avoid having to
move to an interim rental, list your home with a provision that
you may need to remain in possession and rent back the property
for a period of time after closing. At least, the buyers know
they have bought a home, even if they can't move in right away.
9. Setting up a complicated showing
procedure that discourages showings.
A home that can't be shown, can't be sold. The easier it is to
show a home, the more often it will be shown, and the quicker
it will be sold. There is usually a direct correlation: the more
showings a home receives, the less time it takes to sell.
10. Refusing to do anything to get
your house ready to sell.
The way most people live in their homes is usually very different
from the way a home should look when it goes on the market. In
order for someone to want to buy a home, they must be able to
envision themselves living there. Most sellers have to de-clutter
and clean their homes - at the very least.
****** Review
40 Tips to Help Sell Your Home
******
Often there's quite a bit more work that needs to be done before
a home is ready to sell. For example, in order to get the highest
price possible when you sell a car, it's wise to have it detailed
to look its shiny best. The same concept applies to selling houses.
Buyers pay a premium for homes that are in move-in condition.
|
|